Last Updated on December 16, 2025
Choosing between Noble Gold Investments and Priority Gold can feel challenging when both companies promise secure retirement solutions through physical precious metals.
Yet the two providers take noticeably different approaches, one focuses on accessibility and customer simplicity, while the other emphasizes transparency, pricing, and hands-on guidance for new investors.
In this comparison, you’ll get a clear breakdown of fees, minimums, metals offered, buyback policies, custodians, and overall trust signals to help you decide which company aligns better with your retirement strategy.
Table of Contents
1. Quick Comparison Table
| Feature | Noble Gold Investments | Priority Gold |
|---|---|---|
| Founded | 2016 | 2001 |
| Minimum Investment | $10,000 | $5,000 to $10000 |
| Fees | Transparent; varies by custodian | Transparent; competitive annual fees |
| Metals Offered | Gold, Silver, Platinum, Palladium | Gold, Silver, Platinum, Palladium |
| Buyback Policy | Strong, no-hassle buyback | Reliable, market-based buyback |
| BBB/Trustpilot Rating | A+ / 4.8 | A+ / 4.8 |
| Best For | Beginners & investors wanting simplicity | Budget-conscious investors wanting transparency |
Noble Gold focuses on simplicity and investor support, while Priority Gold delivers competitive pricing and flexible storage options.
2. Company Background & Trust Signals
Noble Gold Investments
Founded in 2016 in Pasadena, California, Noble Gold Investments built its reputation on simplicity, investor education, and fast account setup.
The company is known for making precious-metal IRAs accessible to beginners who want a smooth, guided experience.
Noble Gold has been featured by outlets like Forbes, Fox Business, and Investopedia, reinforcing its credibility in the retirement-investing space.
The company holds strong trust ratings including an A+ BBB rating and consistently high Trustpilot reviews (4.8+ stars).
Their focus on transparent communication and customer support is a core part of their brand identity.
Priority Gold
Established in 2001, Priority Gold operates from Sherman Oaks, California, and is rooted in investor protection and fee transparency.
The company puts a strong emphasis on helping customers avoid overpriced metals and misleading sales tactics, a stance reflected in their educational resources and personalized consultations.
Priority Gold also maintains excellent trust scores, including an A+ rating from the BBB, high ratings from Consumer Affairs, and strong customer reviews across multiple platforms.
Their approach appeals to investors who value clarity and competitive pricing.
Both companies are trusted industry players, but Noble Gold leans toward simplicity and guidance, while Priority Gold emphasizes transparency and competitive pricing.
3. Minimum Investment & Setup Process
Minimum Investment
- Noble Gold Investments: Typically requires a minimum of ~$10,000 for a Gold IRA. This makes it accessible but slightly higher than some competitors.
- Priority Gold: Offers a lower entry point with minimums ranging from $5,000–$10,000, depending on the account type and metals selected. This appeals to budget-conscious or first-time investors.
Setup Process
Noble Gold Investments
- Fill out a simple online form or speak with an advisor.
- Noble Gold coordinates with the chosen custodian to open your account.
- Transfer or roll over existing retirement funds.
- Choose IRS-approved metals with guidance from specialists.
- Metals are shipped securely to your selected depository.
Priority Gold
- Start via online inquiry or direct consultation.
- Priority Gold works with your custodian to create the IRA account.
- Fund the account through rollover or new contributions.
- Select from a range of IRS-approved metals.
- Metals are delivered to an IRS-approved storage facility.
Who Each Appeals To
- Noble Gold: Ideal for investors who want a guided, simplified process with strong educational support.
- Priority Gold: Suits investors looking for a lower starting investment and a transparent, competitively priced setup.
If you want lower minimums and tighter pricing, Priority Gold offers a flexible entry point. If you prefer a highly guided, beginner-friendly experience, Noble Gold stands out.
4. Fees & Pricing Comparison
Noble Gold Investments
Noble Gold is known for straightforward, transparent pricing, though exact fees may vary depending on the custodian you select.
Typical costs include:
- Account Setup Fee: ~$50
- Annual Custodian Fee: ~$80
- Annual Storage Fee: ~$150 (segregated storage)
Noble Gold does not push high-premium or overpriced coins, which helps keep total costs reasonable.
Their pricing structure is designed to be predictable for long-term retirement planning.
Priority Gold
Priority Gold also offers clear, competitive pricing, often positioning itself as a value option for cost-conscious investors.
Typical fees include:
- Account Setup Fee: ~$50
- Annual Custodian Fee: ~$80–$100
- Annual Storage Fee: ~$100–$150 depending on storage type
Priority Gold places emphasis on helping customers avoid hidden or inflated fees, part of its investor-protection philosophy.
Both Noble Gold and Priority Gold offer competitive, transparent pricing. Noble Gold is steady and straightforward, while Priority Gold may edge ahead for investors who want the lowest possible ongoing costs.
5. Custodian & Storage Options
Noble Gold Investments
Noble Gold partners with IRS-approved custodians such as Equity Trust and STRATA Trust Company, both well-established names in the self-directed IRA industry.
For storage, Noble Gold offers:
- Delaware Depository (high-security, industry standard)
- Texas Storage Facility (popular for investors who prefer metals stored within the U.S. mainland, with strong privacy laws)
All storage options include insurance, advanced vault security, and segregated storage for those who prefer dedicated holdings.
Priority Gold
Priority Gold also works with reputable IRS-approved custodians like Equity Trust and Preferred Trust Company, ensuring compliance and secure account management.
Storage options include:
- Delaware Depository
- Both segregated and non-segregated storage options are available.
- Additional nationwide storage partners depending on investor preference
If you want Texas storage or prefer a highly curated selection of custodians, Noble Gold fits well. For investors wanting more flexibility in storage locations, Priority Gold offers wider geographic options.
6. Metals Selection & Flexibility
Noble Gold Investments
Noble Gold offers a solid range of IRS-approved precious metals, including:
- Gold: Bars and coins (American Gold Eagle, Gold Buffalo, etc.)
- Silver: A wide variety of IRA-approved coins and bars
- Platinum & Palladium: Select IRA-eligible products
They also provide unique specialty offerings like the Royal Survival Packs, which bundle various metals for emergency preparedness, useful for investors wanting both IRA and non-IRA diversification.
Priority Gold
Priority Gold also provides a full range of IRA-eligible metals, including:
- Gold: Coins and bars that meet IRS purity standards
- Silver: IRA-approved bullion and rounds
- Platinum & Palladium: Select products available
Their inventory is known for being competitively priced, with a focus on avoiding numismatic upselling.
Priority Gold leans toward market-priced bullion, making it appealing for cost-conscious investors.
Direct Delivery Options
- Both companies allow metals to be shipped directly to your home if you choose to purchase outside of an IRA.
- Delivery is insured and tracked for security.
Both companies offer a full range of IRS-approved metals, but Noble Gold stands out for specialty products like Survival Packs, while Priority Gold focuses on cost-efficient bullion without heavy markups.
7. Buyback Program & Liquidity
Noble Gold Investments
Noble Gold maintains a reliable, no-pressure buyback program, allowing investors to sell their metals back quickly when needed.
The process is straightforward:
- Contact the support team
- Receive a market-based offer
- Metals are repurchased without delays or hidden conditions
Noble Gold is known for smooth exits, which is valuable for investors who may want to rebalance or liquidate during market swings.
Priority Gold
Priority Gold also offers a strong buyback program, providing fair, market-aligned pricing.
Their focus on transparency extends to their buyback policy:
- Straightforward quotes
- Fast processing
- No aggressive sales tactics
Priority Gold positions itself as a long-term partner, ensuring investors can exit their positions easily when necessary.
You can expect smooth, fair buyback experiences with both companies. Noble Gold shines in customer responsiveness, while Priority Gold excels in transparent, market-driven pricing.
8. Education & Customer Support
Noble Gold Investments
Noble Gold places a strong emphasis on investor education, making it a great option for beginners or anyone wanting more guidance.
Their resources include:
- Detailed precious metals guides
- Explanations of IRA rules and rollover processes
- Market insights and articles
- One-on-one consultations to walk you through decisions
Their customer service team is known for being patient, friendly, and highly responsive, ensuring investors understand each step before committing.
Priority Gold
Priority Gold also offers solid educational materials with a strong focus on investor protection and cost transparency.
Their offerings include:
- Free Investor Guides
- Consultations focused on avoiding high-markup coins
- Market trend updates
- Fee-transparency breakdowns
Their advisors are praised for being informative without pressure, especially helpful for investors who want clarity around pricing and product selection.
Both companies offer strong educational support, but Noble Gold is better for guided learning, while Priority Gold is ideal for investors who prioritize pricing clarity and no-pressure education.
9. Pros & Cons and Who Each Company is Best For
Noble Gold Investments
- Beginner-friendly and highly guided setup
- Strong educational resources and investor support
- IRS-approved metals including specialty options like Survival Packs
- Reliable buyback program with responsive service
- Transparent fees
- Higher minimum investment (~$10,000)
- Fewer storage location options compared to competitors
Best For:
- Investors who want hands-on guidance, educational support, and specialty metal options, making it ideal for beginners or those seeking a fully guided IRA experience.
Priority Gold
- Lower minimum investment (~$5,000–$10,000)
- Transparent pricing and competitive fees
- Reliable, market-based buyback program
- Flexible storage options across multiple U.S. locations
- No-pressure educational support
- Less focus on specialty products like Survival Packs
- Educational resources are more cost-focused than deep-dive guides
Best For:
- Budget-conscious investors who want transparent fees, flexible storage, and solid buyback options without the need for extensive guidance.
10. Conclusion
Both Noble Gold Investments and Priority Gold are reputable gold IRA providers, but they serve slightly different investor needs.
Noble Gold is ideal for investors seeking hands-on guidance, educational support, and specialty products like Survival Packs, providing a smooth and informative IRA setup.
Priority Gold, on the other hand, appeals to those who value lower minimum investments, transparent pricing, and flexible storage options, making it a strong choice for cost-conscious or first-time investors.
Noble Gold Investments is best for beginners or investors who want guided, educational support and unique IRA options.
Priority Gold is best for investors seeking cost efficiency, low entry, and straightforward, transparent investing.
11. FAQ
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