American Bullion vs Priority Gold. Which Is The Right Gold IRA For You?

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Last Updated on November 28, 2025

Investing in a Gold IRA is a powerful way to protect and grow your retirement savings, but choosing the right provider can have a major impact on your long-term results.

American Bullion and Priority Gold are two prominent companies in the precious metals IRA space, each offering distinct advantages for investors seeking security, transparency, and growth potential.

American Bullion, founded in 2009, has built a reputation on education-first guidance, smooth IRA rollovers, and transparent pricing.

Its focus is on helping investors understand every step of moving retirement assets into precious metals, backed by decades of combined industry experience.

Priority Gold, on the other hand, emphasizes personalized support, flexible investment options, and secure storage solutions, catering to investors who value one-on-one guidance and tailored strategies for building a metals portfolio.

This comparison will cover fees, minimum investments, custodian and storage options, metals selection, buyback programs, and customer support, giving you a comprehensive view of what each company offers.

By the end, you’ll understand the unique qualities of each provider and how they align with different retirement strategies, helping you make an informed, confident decision.

1. Quick Comparison Table

Feature	American Bullion	Priority Gold
Founded	2009	2009
Minimum Investment	~$10,000	$5,000–$20,000
Fees	Account setup $0, annual $95–$150, storage $100–$150	Account setup $0, annual $80–$150, storage $100–$150
Metals Offered	Gold, Silver, Platinum, Palladium (coins & bars)	Gold, Silver, Platinum, Palladium (IRA-approved)
Buyback Policy	Guaranteed buyback at market rates, fast processing	Guaranteed buyback with dedicated support, competitive rates
BBB/Trustpilot Rating	BBB: A+ / Trustpilot: ~4.8	BBB: A+ / Trustpilot: ~4.9
Best For	Education-focused investors, traditional IRA rollovers	Personalized guidance, investors seeking tailored support

2. Company Background & Trust Signals

American Bullion

Founded in 2009, American Bullion has established itself as a trusted name in the Gold IRA industry by focusing on education, transparency, and investor guidance.

The company helped popularize precious metals IRAs, assisting investors in rolling over retirement accounts safely and efficiently.

Trust Signals & Recognition:

• BBB Rating: A+

• Trustpilot: 4.8/5 (based on verified reviews)

• Media Mentions: Featured in retirement and investment publications

• Reputation: Known for a smooth rollover process, reliable buyback program, and clear educational resources

American Bullion’s strength lies in its education-first approach, ensuring investors understand every step before committing to a Gold IRA.

Priority Gold

Priority Gold, also founded in 2009, focuses on personalized service and flexible investment strategies for IRA and non-IRA investors.

The company prioritizes one-on-one guidance, helping clients build custom precious metals portfolios tailored to their retirement goals.

Trust Signals & Recognition:

• BBB Rating: A+

• Trustpilot: 4.9/5 (based on verified reviews)

• Endorsements: Featured in investment news outlets and retirement-focused media

• Reputation: Known for high-touch support, transparent pricing, and strong customer satisfaction

Priority Gold appeals to investors who value hands-on guidance and tailored investment solutions while maintaining IRS compliance and secure storage.

Takeaway:

3. Minimum Investment & Setup Process

American Bullion

American Bullion maintains a streamlined and straightforward account setup process.

Minimum Investment:

• Typically $10,000 for Gold IRAs

Setup Process:

• Online or phone consultation to discuss IRA rollover

• Complete self-directed IRA paperwork with STRATA Trust

• Fund account via rollover or direct contribution

• Select metals and arrange delivery to IRS-approved depository

Processing Time:

• Usually completed within 24–48 hours

Investor Appeal:

• Simple and predictable, suited for investors who value a clear, structured approach

Priority Gold

Priority Gold emphasizes a personalized setup experience with guidance at each step.

Minimum Investment:

• Typically $5,000–$20,000 depending on account type

Setup Process:

• Initial consultation to determine goals and retirement strategy

• Assistance with IRA rollover or new account funding

• Guidance on selecting metals and storage options

• Account activation and metals delivery to IRS-approved depository

Processing Time:

• Typically 1–3 business days, with dedicated support

Investor Appeal:

Hands-on approach helps investors feel confident and supported throughout the process

Takeaway:

4. Fees & Pricing Comparison

Understanding the fee structures of American Bullion and Priority Gold helps investors plan for long-term costs and assess value.

Both companies are transparent, but their approaches differ slightly.

American Bullion

• Account Setup Fee: Usually $0, sometimes waived with promotions

• Annual Custodian Fee: Around $95–$150

• Storage Fee: Non-segregated: $100/year, Segregated: $150+ per year

• Minimum Investment: ~$10,000

• Highlights: Predictable, straightforward fees with occasional first-year promotions

Priority Gold

• Account Setup Fee: $0

• Annual Custodian Fee: $80–$150 depending on account type

• Storage Fee: Around $100–$150/year depending on chosen depository

• Minimum Investment: $5,000–$20,000

• Highlights: Transparent pricing with guidance on the full cost of ownership, including premium storage options

Takeaway:

5. Custodian & Storage Options

Both American Bullion and Priority Gold work with IRS-approved custodians and secure depositories to ensure your metals are safely stored and fully compliant with retirement account regulations.

American Bullion

• Custodian Partner: STRATA Trust

• Storage Options: Non-segregated storage (shared vault), Segregated storage (individual allocation)

• Security: Fully insured, IRS-approved depositories including Brinks and Delaware Depository

• Flexibility: Allows investors to choose the storage type based on comfort level and budget

American Bullion’s setup is straightforward, giving investors peace of mind with clear storage options.

Priority Gold

• Custodian Partner: Equity Trust or STRATA Trust

• Storage Options: Segregated storage standard in many accounts, Option for non-segregated storage if preferred

• Security: IRS-approved and fully insured depositories, including Texas Bullion Depository

• Flexibility: Personalized guidance on selecting storage type to meet investor needs

Priority Gold focuses on tailoring storage choices while ensuring security and regulatory compliance.

Takeaway:

6. Metals Selection & Flexibility

The range of metals offered and the flexibility to choose between coins and bars are key factors in deciding which Gold IRA provider suits your investment goals.

Both American Bullion and Priority Gold offer a variety of IRA-approved metals, but each emphasizes slightly different options.

American Bullion

• Gold: Coins and bars, including American Gold Eagle, Gold Buffalo, Canadian Maple Leaf

• Silver: Coins and bars, including Silver Eagle and Canadian Maple Leaf

• Platinum & Palladium: Limited IRA-approved options

• Flexibility: Strong focus on traditional, widely recognized IRA-approved metals, ideal for building a diversified metals portfolio

American Bullion provides a straightforward lineup of core metals, making it easy to allocate your retirement assets.

Priority Gold

• Gold: IRA-approved coins and bars, including American Eagle and Australian Gold coins

• Silver: Coins and bars suitable for IRAs

• Platinum & Palladium: Available depending on market supply

• Additional Options: Access to custom packages and smaller investment bundles

• Flexibility: Offers more tailored options, including curated combinations and personalized suggestions

Priority Gold emphasizes flexibility and customization, helping investors build a portfolio that meets specific retirement goals.

Takeaway:

7. Buyback Program & Liquidity

Liquidity is a crucial aspect of any Gold IRA investment.

Both American Bullion and Priority Gold offer buyback programs, but the experience and support provided differ slightly.

American Bullion

• Guaranteed Buyback: Yes, at market-competitive rates

• Process: Simple and straightforward, typically completed in a few business days

• Communication: Clear instructions and responsive support during the transaction

• Investor Confidence: Designed for retirees and those seeking predictable liquidity

American Bullion’s program is ideal for investors who prioritize a fast, predictable process for selling metals back to the company.

Priority Gold

• Guaranteed Buyback: Yes, competitive market rates

• Process: Supported by dedicated advisors for personalized assistance

• Communication: Step-by-step guidance ensures clarity and confidence

• Investor Confidence: Helps both new and experienced investors navigate buyback smoothly

Priority Gold’s program emphasizes personalized guidance alongside reliable liquidity.

Takeaway:

8. Education & Customer Support

Both American Bullion and Priority Gold prioritize helping investors feel confident and informed, but the approach and style differ.

American Bullion

• Offers free educational guides, videos, and webinars covering Gold IRAs and retirement strategies

• One-on-one consultations to guide investors through IRA rollovers and account setup

• Focuses on providing step-by-step guidance to ensure investors understand each stage

• Best suited for those who value education-first, self-paced learning

Priority Gold

• Provides dedicated account managers for personalized guidance

• Offers educational resources including market insights and strategy sessions

• Supports investors throughout the entire IRA process, from setup to buybacks

• Appeals to investors who prefer hands-on, tailored assistance

Takeaway:

9. Pros & Cons and Who Each Company is Best For

American Bullion

• Strong reputation and long-standing experience

• Transparent pricing and predictable fees

• Extensive educational resources

• Smooth, efficient IRA rollover process

• Guaranteed buyback program

• Limited access to specialty or curated packages

• Less personalized, high-touch support compared to newer competitors

Appeals To:

• Investors seeking clarity, education, and a traditional Gold IRA experience

• Retirees wanting predictable processes and fees

• Those who prefer a self-guided, structured setup

Priority Gold

• Personalized guidance and dedicated account managers

• Flexible storage and IRA options

• Curated investment packages for tailored portfolios

• Quick, guided buyback program

• Transparent pricing with thorough explanations

• Slightly higher costs for premium storage or high-touch service

• Minimum investment may be higher for certain IRA options

Appeals To:

• Investors who want hands-on support and tailored strategies

• Those seeking flexible and customizable investment options

• First-time investors needing step-by-step guidance and reassurance

10. Conclusion

Choosing between American Bullion and Priority Gold depends on the type of investor experience you value most.

Both companies are reputable, fully insured, and IRS-approved, providing secure storage, transparent pricing, and guaranteed buyback programs.

Secure your retirement with trusted Gold IRA providers:

11. FAQ