Last Updated on October 15, 2025
Investing in a gold IRA is one of the most effective ways to diversify and protect your retirement portfolio.
With numerous companies offering precious metals services, selecting a trustworthy provider is critical.
American Bullion has established itself as a reputable choice for investors seeking transparent pricing, personalized guidance, and secure storage.
Founded in the mid-2000s, American Bullion has focused on providing a simple and efficient gold IRA experience, with an emphasis on helping investors understand the process before making decisions.
Their team works closely with clients to coordinate rollovers, manage IRA accounts, and offer a broad selection of IRS-approved precious metals.
In this American Bullion review, we’ll explore its services, fees, storage options, buyback program, and customer reputation.
We’ll also compare it to other leading gold IRA providers such as Augusta Precious Metals, American Hartford Gold, and Advantage Gold, giving you the insights needed to decide if American Bullion is right for your retirement strategy.
Industry Rating:
- A+ rating with Better Business Bureeau (BBB)
- Member of the American Numismatic Association (ANA)
- Over 15 years with BBB accreditation
- 5 stars on Trustlink
Editor’s Rating:
Table of Contents
Company Overview
American Bullion is a Los Angeles–based precious metals dealer and gold IRA provider, founded in 2008.
The company has earned a reputation for transparency, reliability, and personalized service, making it a popular choice for both first-time and experienced investors.
Specialty: Gold & Silver IRAs, direct precious metals purchases
Minimum investment: $10,000 for a gold IRA
Custodian partner: Equity Trust Company (primary custodian for IRAs)
Storage partner: IRS-approved depositories, including Delaware Depository and Brink’s Global Services
American Bullion’s mission is to provide secure and straightforward access to precious metals, helping investors diversify and protect their retirement portfolios.
With a focus on customer education and guidance, American Bullion aims to make gold IRA investing accessible to investors of all experience levels.
What Makes American Bullion Unique?
American Bullion stands out in the gold IRA market due to its focus on transparency, security, and investor guidance.
Unlike some competitors that emphasize sales, American Bullion prioritizes helping investors understand the process and make informed decisions.
Key factors that make American Bullion unique include:
1. Low Minimum Investment
With a gold IRA minimum of $10,000, American Bullion is accessible to investors who are just starting their retirement diversification journey.
2. Full Range of IRS-Approved Metals
Offers gold, silver, platinum, and palladium products that are IRA-eligible, allowing for diversified portfolios.
3. Transparency and Education
Provides extensive guidance on IRA rollovers, precious metals selection, and market insights.
Focuses on educating investors rather than high-pressure sales tactics.
4. Strong Buyback Program
American Bullion guarantees a fair and transparent buyback process, ensuring investors can liquidate metals at competitive market rates.
5. Reputation for Reliability
High ratings on platforms like BBB and TrustPilot, reflecting consistent customer satisfaction.
Services Offered
American Bullion provides a comprehensive suite of services for investors looking to diversify their retirement portfolio with precious metals.
The company supports both IRA investors and direct bullion buyers, offering guidance at every step.
Precious Metals Available
Gold: American Gold Eagles, Canadian Gold Maple Leafs, and IRA-approved bars.
Silver: American Silver Eagles, Canadian Silver Maple Leafs, and silver bars.
Platinum & Palladium: IRA-approved coins and bars for additional diversification.
Gold IRA Services
Rollover Assistance: Helps transfer 401(k), 403(b), or existing IRA funds into a self-directed gold IRA.
Account Setup: Coordination with Equity Trust Company for IRS-compliant IRA administration.
Metal Selection: Guidance on choosing coins or bars that align with retirement goals.
Secure Storage Options: Selection of segregated or non-segregated storage at IRS-approved depositories.
Direct Purchase Services
American Bullion also facilitates direct purchases of precious metals outside an IRA, with secure shipping and insurance included.
Ongoing Support
Dedicated account specialists provide personalized guidance throughout account management, purchases, and buybacks.
Investors receive market updates and educational resources to support informed decisions.
Fee Structure
American Bullion is known for transparent and competitive fees, allowing investors to clearly understand the cost of their gold IRA or direct precious metals purchases.
One time fees
| Fee type | Amount | Description |
|---|---|---|
| Account setup fee | $50 to $90 | One-time fee for IRA setup |
| Wire transfer fee | ~$30 | For funding the IRA |
| Custodian setup fee | Varies | Paid to Equity Trust Company; often included in overall service |
Annual fees
| Fee type | Amount | Description |
|---|---|---|
| Custodian maintenance fee | ~$150 per year | Paid to Equity Trust Company |
| Storage fee | $200 to $290 per year | Depends on segregated or non-segregated storage choice |
| Total ongoing cost | ~$350 to $440 per year | Varies slightly with storage option |
Fee Comparison with Competitors
| Company | Setup fees | Annual fees | Storage options | Any waiver? | Minimum investment |
|---|---|---|---|---|---|
| Augusta Precious Metals | $50 | ~$200 to $250 | Segregated & Non-Segregated | Yes – up to 10 years on $100k+ | $50,000 |
| Advantage Gold | $50 | ~$350 to $430 | Typically Segregated | Limited 1st-year offers | $25,000 |
| American Bullion | $50 to $90 | ~$200 to $290 | Segregated & Non-Segregated | Often waives 1st year | $10,000 |
| American Hartford Gold | $0 | ~$200 to $250 | Non-Segregated | Yes – varies with investment | $10,000 (IRA) / $2,500 (cash purchase) |
Fees are slightly higher than some competitors due to flexible storage and full-service account support.
Transparent pricing allows investors to plan long-term costs effectively.
Competitive for investors starting at $10,000, particularly those seeking IRS-approved metals beyond gold and silver.
Ease of Use & Investor Experience
American Bullion has built its reputation on providing a seamless and straightforward experience for retirement investors.
Whether you’re rolling over an existing retirement account or making a direct purchase, the process is designed to minimize stress and maximize clarity.
1. Account Setup & Rollover
Streamlined IRA Setup: With Equity Trust Company as custodian, opening a self-directed gold IRA is quick and straightforward.
Rollover Support: Specialists walk clients step-by-step through moving funds from a 401(k), 403(b), TSP, or traditional IRA into a gold IRA.
Clear Communication: Clients receive transparent updates at every stage of the transfer process.
2. Website & Resources
Educational Materials: American Bullion provides guides, videos, and a free gold IRA kit for new investors.
Market Insights: Regular updates on metals pricing and market trends help investors make informed decisions.
Straightforward Navigation: The company’s website is clean and user-friendly, designed for quick access to essential information.
3. Investor Support
Dedicated Specialists: Each client works with an account executive who provides personalized advice based on financial goals.
No-Pressure Environment: Unlike some competitors, American Bullion emphasizes education rather than aggressive sales tactics.
Overall Experience
American Bullion is highly rated for customer service, responsiveness, and reliability. Investors frequently highlight how simple and stress-free the rollover process is compared to other providers.
Security & Storage of Precious Metals
American Bullion prioritizes safety and compliance when it comes to storing clients’ precious metals.
All storage partners and procedures meet IRS regulations for self-directed IRAs.
Storage Options
Delaware Depository: One of the most trusted names in the industry, offering Class 3 vaults and $1 billion in all-risk insurance coverage.
Brink’s Global Services: A worldwide leader in secure logistics, providing geographically diverse storage options.
Segregated vs. Non-Segregated: Investors can choose whether to keep their metals stored separately (segregated) or pooled with others (non-segregated).
Insurance & Protection
Metals stored with American Bullion’s partners are fully insured against theft, loss, or damage.
Coverage is underwritten by Lloyd’s of London, a global leader in specialty insurance.
IRS Compliance
All depositories used by American Bullion are IRS-approved, ensuring that retirement accounts remain compliant with tax laws.
The company works closely with custodians to make sure reporting and documentation are handled correctly.
Key Takeaway
American Bullion provides investors with peace of mind by combining top-tier storage facilities, comprehensive insurance, and IRS-compliant procedures.
Buyback Program: How Easy Is It to Sell Back Your Metals?
One of the biggest concerns for investors is how easily they can liquidate their precious metals when needed.
American Bullion offers a straightforward and reliable buyback program.
How It Works
Simple Process: Investors can contact their account representative directly to initiate a buyback.
Competitive Pricing: American Bullion offers fair market prices based on current spot rates, minus a small spread.
Fast Transactions: Once approved, funds are typically transferred quickly, ensuring investors have timely access to liquidity.
No Hidden Restrictions
No penalties or lock-up periods for selling back metals purchased through American Bullion.
Investors are not forced to resell exclusively to the company, but many choose to because of the ease and trust factor.
Why It Matters
A reliable buyback program gives investors the flexibility and confidence to adjust their portfolios as market conditions change, making American Bullion attractive to both long-term holders and those who may need liquidity.
Customer Reviews & Reputation
American Bullion has built a solid reputation in the precious metals IRA industry, backed by strong customer satisfaction and industry recognition.
Customer Feedback
Many investors highlight the professionalism and patience of account specialists who guide them through rollovers.
Clients often mention that the process is smooth and stress-free, especially for first-time gold IRA investors.
Positive reviews emphasize transparency in pricing and the absence of high-pressure sales tactics.
Industry Ratings
- Better Business Bureau (BBB): A+ rating with strong customer service reviews.
- Business Consumer Alliance (BCA): AAA rating, reflecting ethical practices and reliable operations.
- Trustpilot: Positive ratings, with frequent mentions of responsiveness and clear communication.
Awards & Recognition
American Bullion has been recognized for its educational resources and its pioneering role in introducing the self-directed gold IRA concept to a wider audience.
Overall Reputation
The company stands out as a trusted, investor-focused provider with a commitment to client education and customer satisfaction.
While no company is perfect, the volume of positive feedback reinforces its credibility in the market.
Pros and Cons
| Pros | Cons |
|---|---|
| Experienced Provider: One of the early pioneers of gold IRAs, with a strong track record in the industry. | No Online Pricing: Investors must call for quotes, which may be inconvenient compared to competitors with transparent online pricing. |
| Strong Reputation: High ratings from BBB, BCA, and consistently positive customer reviews. | Setup and Annual Fees: While standard in the industry, some competitors may offer promotions that lower costs. |
| Educational Focus: Offers free guides, videos, and resources to help investors understand precious metals. | Less Digital Focus: The website is functional but not as advanced or interactive as some newer competitors. |
| Flexible Storage Options: Works with top depositories like Delaware Depository and Brink’s. | |
| Straightforward Buyback Program: Easy liquidation process with competitive pricing. | |
| No-Pressure Approach: Emphasis on education rather than aggressive sales tactics. |
American Bullion appeals to investors who value experience, education, and a no-pressure environment, though those looking for online pricing tools or promotional fee offers may want to compare options.
Who Is American Bullion Best For?
American Bullion is best suited for investors who want a reliable, experienced partner to guide them through setting up and managing a gold IRA.
- First-Time Precious Metals Investors – Those new to gold IRAs who need step-by-step education and patient guidance.
- Long-Term Retirement Planners – Investors who want to hedge their portfolios against inflation and market downturns.
- Conservative Investors – People who prefer working with a company that emphasizes security, compliance, and reputation over aggressive sales.
- Hands-On Learners – Individuals who appreciate the company’s strong focus on educational resources.
- Investors Seeking Flexibility – Those who want multiple storage options and an easy buyback process.
- Investors who prefer fully digital account management with instant online pricing.
- Those primarily seeking the lowest possible fees (some competitors may offer promotions).
American Bullion is a strong choice for retirement-focused investors looking for a trusted, reputable, and supportive gold IRA provider.
FAQ
What types of metals can I buy through American Bullion?
You can invest in IRS-approved gold, silver, platinum, and palladium coins and bars that meet retirement account standards.
Does American Bullion charge storage fees?
Yes. Like most Gold IRA providers, American Bullion works with secure, IRS-approved depositories such as Delaware Depository and Brink’s, which charge annual storage fees.
Can I buy metals for direct delivery, not just an IRA?
Yes. In addition to IRAs, American Bullion allows you to purchase precious metals for personal ownership and home delivery.
How do I sell back my metals?
American Bullion offers a straightforward buyback program where you can contact your account specialist directly to initiate the sale. Pricing is based on current market spot rates.
Does American Bullion offer online pricing?
No. Quotes are provided by phone through a representative. This ensures accuracy but may not be as convenient for investors who prefer instant online pricing.
Who is the IRA custodian for American Bullion?
American Bullion partners with trusted custodians such as STRATA Trust Company to handle account administration and IRS compliance.
Final Verdict: Is American Bullion Worth It?
American Bullion is a trusted and experienced leader in the gold IRA space, making it a strong option for investors who want peace of mind when diversifying their retirement portfolio.
With its focus on education, transparent customer service, and reliable custodial and storage partners, the company has earned its reputation as one of the pioneers of the industry.
That said, if you are an investor who prefers online pricing tools or promotional fee offers, you may want to compare American Bullion with newer competitors.
However, for those who value trust, expertise, and hands-on guidance, American Bullion remains an excellent choice.
If you’re ready to secure your retirement savings against inflation and market volatility, consider opening a gold IRA with American Bullion today.
Request their free gold investment guide to get started and see if their approach is the right fit for your retirement strategy.
Comparisons:
- American Hartford Gold vs Noble Gold Investments. Which Is The Best? - October 22, 2025
- American Hartford Gold vs Birch Gold Group. Which Is The Best? - October 17, 2025
- American Hartford Gold vs American Bullion. Which Is The Best? - October 15, 2025
